Why Choose Digital Marketing at Bushnell?
Real clients. Real campaigns. Real workplace experience. Bushnell’s Digital Marketing program combines hands-on learning, personalized faculty mentorship, and industry-informed instruction to help you build career-ready marketing skills from day one. You’ll learn from experienced digital strategists, analysts, and content creators with active industry experience, including professional backgrounds at Google and YouTube.
Rather than working only on hypothetical projects, you’ll collaborate with local businesses and nonprofit organizations on real marketing campaigns that create measurable impact. Through internships, client partnerships, and capstone experiences, you’ll gain practical experience in SEO, paid media, analytics, branding, social media strategy, content creation, email marketing, and multimedia storytelling.
One of the program’s biggest advantages is that you won’t graduate with just a degree; you’ll graduate with a professional portfolio showcasing real campaigns, measurable results, and hands-on marketing experience that employers value in today’s rapidly evolving digital landscape.
100%
of students complete real client campaigns through coursework, internships, and capstone experiences
3-5
real-world campaigns completed by students before graduation through nonprofit partnerships and client-based coursework
100%
of instructors actively working in digital marketing and communications. Learn from practitioners, not just academics
Internship Experience
Digital Marketing students gain hands-on experience through internships, real client campaigns, and applied marketing projects that connect classroom learning to today’s rapidly evolving digital communications industry. You’ll work on content creation, social media strategy, SEO, paid advertising, analytics, branding, and campaign development while solving real marketing challenges for businesses and nonprofit organizations.
Many courses are built around live client work, giving you opportunities to create campaigns, analyze performance data, and develop measurable marketing strategies with real-world impact. Students are also encouraged to pursue multiple internships throughout the program to strengthen professional networks, expand portfolio experience, and explore career paths in digital marketing, branding, analytics, multimedia storytelling, and communications.
Recent internship and project partners have included Holt International, Harvest House Publishers, Circle Media, Kidsports, Columbia Bank, Roseburg Forest Products, and The Boys & Girls Club.
What You’ll Study
How the Curriculum is Structured
Bushnell’s Digital Marketing curriculum combines foundational business knowledge with specialized training in modern digital strategy, analytics, communication, and emerging marketing technologies. Through project-based learning and applied coursework, you’ll learn how to build data-informed campaigns, create compelling digital content, analyze audience behavior, and communicate strategically across multiple platforms.
You’ll study SEO and search strategy, social media marketing, paid advertising, branding, analytics and campaign reporting, multimedia storytelling, consumer behavior, email marketing, and content creation while working on real campaigns for nonprofit organizations and local businesses. Coursework emphasizes hands-on learning so you can graduate with both technical expertise and a portfolio of professional marketing work.
Throughout the program, you’ll develop marketing plans for real clients, build digital strategies for local organizations, and participate in capstone experiences where you help manage nonprofit marketing campaigns from strategy through execution and analysis.
Graduate Career Ready
What Can You Do with a Degree in Digital Marketing?
Students who graduate from the Digital Marketing program at Bushnell pursue careers such as:
- Digital Marketing Specialist or Marketing Coordinator
- Social Media Manager or Content Creator
- SEO Specialist or Digital Advertising Strategist
- Brand, Communications, or Marketing Manager
- Marketing Analyst or Customer Insights Specialist
- Entrepreneur, Business Owner, or Freelance Marketing Consultant
Skills You’ll Gain
Through Bushnell’s Digital Marketing program, you’ll develop practical and career-ready skills, including:
- Build SEO strategies and optimize digital content for search visibility
- Create social media campaigns and branded digital content
- Analyze marketing data and campaign performance using analytics tools
- Develop digital advertising and customer acquisition strategies
- Apply audience research and consumer behavior insights to marketing decisions
- Communicate marketing ideas and campaign results effectively across digital platforms
Where Our Graduates Work
Bushnell Digital Marketing graduates apply their skills across agencies, corporate marketing teams, nonprofits, startups, and entrepreneurial ventures. Alumni have built careers in digital marketing, content strategy, project management, analytics, branding, communications, and business development.
Recent graduates have worked for organizations such as:
- Harvest House Publishers
- Kinetic Creative & Marketing
- Jane Bourvis
- Local businesses and nonprofit organizations throughout Oregon and beyond
Graduates leave with portfolios of real client work, professional experience, and measurable campaign results that help them stand out in a competitive job market.
Accelerated Dual Pathway (4+1)
The Accelerated Dual Pathway at Bushnell University enables students to achieve a bachelor’s and a master’s degree within a span of five years. This program offers Bushnell students an accelerated application procedure, a smooth transition, and significant time efficiency.
Accreditation
Bushnell University is regionally accredited by both the Northwest Commission on Colleges and Universities (NWCCU). Bushnell’s School of Business, Leadership, & Technology has received professional accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE).
Frequently Asked Questions?
A Digital Marketing degree from Bushnell prepares you for careers in social media marketing, SEO, digital advertising, analytics, branding, content strategy, communications, and multimedia marketing. Graduates work in agencies, nonprofit organizations, corporate marketing teams, startups, and entrepreneurial ventures, applying data-driven strategies to help organizations grow and connect with their audiences.
Digital Marketing students work on real client projects throughout the program. You’ll develop marketing plans for local organizations, create digital marketing strategies for businesses, complete internships, and participate in a capstone experience where you help manage a nonprofit organization’s digital marketing campaigns. These experiences help you build a professional portfolio of real work before graduation.
Yes. One of the biggest advantages of Bushnell’s Digital Marketing program is that you’ll graduate with a portfolio showcasing real campaigns, client projects, marketing strategies, and measurable results. Rather than only learning marketing concepts, you’ll gain experience applying them through internships, client partnerships, and hands-on coursework that employers value.
You’ll develop skills in SEO, social media marketing, paid advertising, analytics, content creation, branding, email marketing, multimedia storytelling, audience research, and campaign optimization. You’ll also learn how to analyze performance data, communicate marketing insights, and build strategic campaigns using industry-relevant tools and platforms.
Contact Us
Have questions about Bushnell’s Digital Marketing program? An admissions counselor can walk you through requirements, discuss transfer credits, and help you figure out your next step.
Our faculty and staff are 100% committed to your learning and invested in your success.
Come learn with us!
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