Why Choose Digital Marketing at Bushnell?
Real clients. Real campaigns. Real workplace experience. Bushnell’s Digital Marketing program combines hands-on learning, personalized faculty mentorship, and industry-informed instruction to help you build career-ready marketing skills from day one. You’ll learn from experienced digital strategists, analysts, and content creators with active industry experience, including professional backgrounds at Google and YouTube.
Rather than working only on hypothetical projects, you’ll collaborate with local businesses and nonprofit organizations on real marketing campaigns that create measurable impact. Through internships, client partnerships, and capstone experiences, you’ll gain practical experience in SEO, paid media, analytics, branding, social media strategy, content creation, email marketing, and multimedia storytelling.
One of the program’s biggest advantages is that you won’t graduate with just a degree; you’ll graduate with a professional portfolio showcasing real campaigns, measurable results, and hands-on marketing experience that employers value in today’s rapidly evolving digital landscape.
100%
of students complete real client campaigns through coursework, internships, and capstone experiences
3-5
real-world campaigns completed by students before graduation through nonprofit partnerships and client-based coursework
100%
of instructors actively working in digital marketing and communications. Learn from practitioners, not just academics
What You’ll Study
How the Curriculum is Structured
Bushnell’s Digital Marketing curriculum combines foundational business knowledge with specialized training in modern digital strategy, analytics, communication, and emerging marketing technologies. Through project-based learning and applied coursework, you’ll learn how to build data-informed campaigns, create compelling digital content, analyze audience behavior, and communicate strategically across multiple platforms.
You’ll study SEO and search strategy, social media marketing, paid advertising, branding, analytics and campaign reporting, multimedia storytelling, consumer behavior, email marketing, and content creation while working on real campaigns for nonprofit organizations and local businesses. Coursework emphasizes hands-on learning so you can graduate with both technical expertise and a portfolio of professional marketing work.
Internship Experience
Digital Marketing students gain hands-on experience through internships, real client campaigns, and applied marketing projects that connect classroom learning to today’s rapidly evolving digital communications industry. You’ll work on content creation, social media strategy, SEO, paid advertising, analytics, branding, and campaign development while solving real marketing challenges for businesses and nonprofit organizations.
Many courses are built around live client work, giving you opportunities to create campaigns, analyze performance data, and develop measurable marketing strategies with real-world impact. Students are also encouraged to pursue multiple internships throughout the program to strengthen professional networks, expand portfolio experience, and explore career paths in digital marketing, branding, analytics, multimedia storytelling, and communications.
Recent internship and project partners have included Holt International, Harvest House Publishers, Circle Media, Kidsports, Columbia Bank, Roseburg Forest Products, and The Boys & Girls Club.
Skills You’ll Gain
Through Bushnell’s Digital Marketing program, you’ll develop practical, career-ready skills, including:
- Build SEO strategies and optimize digital content for search visibility
- Create social media campaigns and branded digital content
- Analyze marketing data and campaign performance using analytics tools
- Develop paid advertising and customer acquisition strategies
- Use storytelling, branding, and multimedia communication to engage audiences
- Create marketing plans and pitch strategies to real clients
- Apply consumer behavior and audience research to campaign development
- Collaborate on real-world projects with businesses and nonprofit organizations
- Build professional portfolios through internships, live campaigns, and client work
- Communicate marketing insights clearly and strategically across digital platforms
Widget (Careers and Skills)
Graduates of Bushnell’s Bible and Theology program pursue meaningful ctudents who graduate from the biology program at Bushnell go on to pursue these types of careers:
- Research Assistant
- Environmental Scientist or Ecologist
- Forensic Scientist
- Microbiologist or Medical Laboratory Technician
- Zoologist or Biologist
- Nutritionist or Food Science Specialist
One of my favorite experiences was learning Tableau and digital analytics while exploring how data tells a story. The business program gave me the tools and confidence I use today in my work as a marketing professional.”
The knowledge I gained in SEO, analytics, and marketing strategy — combined with internship experience and personalized faculty mentorship — prepared me for my current role in the marketing industry and gave me practical experience employers value.”
Frequently Asked Questions?
A Digital Marketing degree from Bushnell prepares students for careers in social media marketing, SEO, digital advertising, analytics, branding, communications, content strategy, and multimedia marketing. Graduates may work in agencies, nonprofit organizations, corporate marketing teams, startups, or entrepreneurial ventures.
Students engage in real client work through coursework, a required internship, and a capstone project that manages a full digital marketing campaign for a nonprofit organization. These experiences build professional portfolios that demonstrate practical skills to employers.
Students gain experience with SEO tools, analytics platforms, paid advertising systems, social media strategy, campaign reporting, multimedia storytelling, content creation, and customer engagement strategies used in today’s marketing industry.
Yes. Elective options allow students to explore areas such as paid media, sports marketing, branding, customer acquisition, email marketing, persuasive communication, multimedia storytelling, and emerging marketing technologies.
Contact Us
Have questions about Bushnell’s Digital Marketing program? An admissions counselor can walk you through requirements, discuss transfer credits, and help you figure out your next step.
Our faculty and staff are 100% committed to your learning and invested in your success.
Come learn with us!
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